Premis d’Artesania de la Comunitat Valenciana

The material, in its origin and purest state, is transformed by the artisan through his/her creativity, giving rise to the final creation, valuing the process from its beginning to the resolution of the final piece.

This concept is transferred to the graphic image through the use of simple shapes. The cube as an interpretation of the raw material, the starting point of every artisan. The hand, symbol of the artisan himself/herself, interacts with the cube through the diagonal lines that reflect the different techniques and variety of processes of the different disciplines, transforming that raw material into the "A" as a representation of the final piece.
Client_ Centre d’Artesania de la Comunitat Valenciana _ Generalitat Valenciana